Where To Find PLR

The next step is to find high quality sources of content that you can use to create your info product. While there are literally thousands of private label distributors online, you really want to spend some time evaluating the products to ensure that you are using the highest quality material available online.

Locating PLR is simple. Locating quality PLR is another matter entirely. Most PLR content is poorly written, and so widely distributed that it’s difficult to make money with it.

I advise never buying extremely underpriced content. I understand it’s tempting when you see 25 products for $17, or a product for 99 cents, but the reason the content is so inexpensive is because it’s being sold to thousands of people. It is much harder to make money with content when it is so widely distributed.

Buy from suppliers who are trusted

Instead, look for content that is strictly limited. Buy from suppliers who are trusted, because they aren’t likely to want to ruin their reputations by selling far more than they claim they will.

If possible, get a small sample of the content before you buy. This is especially important if you have never bought from the seller before. You want to ensure the content is readable, because some sellers may be outsourcing their content to people who have English as their second language, which may often result in content that is difficult to read and practically useless.

When choosing private label to use in creating your info product, you want to purchase enough material to use for your first ebook as well as being able to create follow up offers.

You will also want various types of private label content, including:

.Ebooks

.Reports

.Autoresponders

.Video Tutorials

.ECourses & Newsletters

.Worksheets

.Case Studies

While it's likely that you will be able to find private label material to use in your entire campaign, in the event that you struggle to locate quality content for your entire back-end system, you can use what resources you do have and outsource the rest of the material.

Let's take a closer look at how to use these different content formats:

Ebooks

You will probably want to purchase a handful of PLR ebooks on your chosen topic, so that you can determine the one that is of the best quality. I will also show you how create a winning product by using a combination of PLR ebooks that carry a high perceived value and are not likely to be offered in the exact same way by your competitors.

Reports

You will probably want to purchase a handful of PLR ebooks on your chosen topic, so that you can determine the one that is of the best quality. I will also show you how create a winning product by using a combination of PLR ebooks that carry a high perceived value and are not likely to be offered in the exact same way by your competitors.

Articles

We will use PLR articles a number of different ways, including on our websites or blogs, via autoresponder campaigns, in article marketing as well as other advertising campaigns.

Autoresponders

While it's not as easy to always find high quality private label autoresponders for every niche market, there are a number of developers in the market who release “pre-written list building packages”, featuring a number of follow up broadcasts and autoresponder messages.

In the event that you can't find a PLR provider offering autoresponder messages in your niche, you can always use articles to jump-start your list building, until you can outsource the work to a freelancer.

Keep in mind that using private label material to create your first info product is a cost effective, simple alternative to hiring out the work to experienced writers, however once you have launched your first successful info product campaign, you should consider focusing future projects on original and exclusive content.

You can continue using private label material later on, but primarily as bonus products to your main offer.

When choosing what private label you are going to use, there are a few things to keep in mind, including

1: Market Saturation

2: Licensing Limitations

3: Number of licenses offered

4: Follow Up Products

5: Quality of Products

Let's take a closer look at each aspect to choosing quality private label

Market Saturation

What this means is that you will be evaluating the number of copies currently being distributed online. Since it's private label content, it's likely that you are going to find it being sold on various websites, however you want to try to focus on content that is not heavily saturated, otherwise it may be difficult to sell it on the ClickBank marketplace.

One way of minimizing the amount of competition in the marketplace is by choosing private label content that is only being offered to a limited number of people.

For example, many developers will create an ebook and allow only 25 people to purchase a license enabling them to re-sell it. While these licenses will cost more than unlimited private label releases, the value is much higher since there will be a smaller group of competitors selling the same material.

You want to be careful with this however, by contacting the PLR developer first and verifying just how many licenses are being sold. Try to work with established writers who aren't likely going to risk their reputations by selling a higher number of licenses than they advertised.

Regardless of the number of licenses being sold, you should always run a quick check to determine how many copies are already being distributed. Since most people do not change the product's original title, it is relatively easy to get a good idea as to how many people are already selling the product.

Visit:  www.Google.com and enter in the title of your product, wrapping your text in quotations, like this:

Entering in the exact ebook title in quotations (very important when searching for titles to ensure that the entire search term is used when seeking out websites that feature it) into Google, yields the following results:

Google reveals over 200 websites that have the term «Understanding Acne Ebook» within their pages.  Now, a majority of these results aren't likely to all sell this exact same ebook, but it will give you a good idea as to the average distribution rate for each product that you are considering.

You can also enter in a portion of the ebook content, or the table of contents itself, both of which will help you get a better idea as to the number of copies in circulation.